Miley Cyrus s Original Image Essay - 1654 Words

As Miley Cyrus’s audience matured she purposefully changed her image by creating a new star text that was the polar opposite of her previous. A star text is considered to be everything that we associate with a start, including their promotion and body of work. Her hit sitcom Hannah Montana built her previous brand identity that connected with her audience of adolescent children. Miley’s original image was known for being a sweet and innocent teenage girl. Now her current start text identifies with heartbreak, drugs, activism and nonconformity. The extreme change of start text shocked and dismayed individuals. Many social media users and celebrity journalist wrote the transformation off implying it as a lost girl in her twenties making mistakes she will eventually regret. Despite the negative comments, Miley has embraced her star text using it for free publicity and media attention. Despite Miley Cyrus’s claims that her controversial change was not for reward or fame. Her old star text became mundane to mainstream media and her maturing audience, compelling her to reinvent her star text in order to continue being famous and successful in the music industry. To illustrate, many still remember Miley Cyrus as the sweet pop-star and down to earth character from her role as Hannah Montana on Disney Channel. At some point many fans believed that the personality of Miley Cyrus corresponded to her role on Hannah Montana. In her honest interviews and real encounters with fans,Show MoreRelatedMiley Cyrus s Influence On The Media Essay1660 Words   |  7 PagesThrough Miley Cyrus’s years on her hit sitcom her brand identity and start text were made. Her original star text was known a young sweet innocent teenage girl that believed in love. As Miley and her audience matured she began to revolutionize her image by creating herself a new star text that was the polar opposite of her previous. Her new star text was completely self and media driven. 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She was thought of as a young sweet innocent teenage girl that believed in love. Through her evolution she created herself a new star text that was polar opposite to what fans and media had taken her for. Her new star text was completely self and media drivenRead MoreMiley Cyrus s Brand Identity Essay1655 Words   |  7 PagesMiley Cyrus’s brand identity and start text was configured through her years on her hit sitcom. She was known as a young sweet innocent teenage girl that believed in love. Through her evolution she created herself a new star text that was the polar opposite of what she was previously thought of. Her new star text was completely self and media driven. She is currently identifying herself with heartbreak, drugs, activism and nonconformity. 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Analysis of the Metaphor in the “Fisherman” Poem by Kurt...

13 November, 2011 Analysis of the Metaphor in the â€Å"Fisherman† poem by Kurt Brown Life is a fishing ocean. This reveals the activities of man on a daily basis, where man has to go in search of his daily bread and the obstacles that he encounters. Brown’s poem, â€Å"Fisherman,† illustrates the sad condition of man and life’s struggles through the metaphor of a fisherman. Reading the poem makes me observe how life is in this period of recession, where man’s ego is far seen but his contentment is appreciated. Life is known not to be easy, and man still existing, hoping that he wakes someday and life is better. Brown uses the fishing and ocean metaphors to convey these key meanings and emotions: broken ego, envy, hope with perseverance and†¦show more content†¦This demonstrates how envy originates in the life of a man. Life struggles can be frustrating if no profit is seen and will definitely make a man envious of others. Man could see his peer’s prosperity as a challenge of patient and encouragement. In the case of the fisherman, he is a man without fear to strive on, though with a broken ego, he is not letting go and is ready to do whatever it takes to change his condition. Brown illustrates these concepts in this verse: â€Å"each day he grabs his gear and makes his way to the ocean, at least he is sure of that† (15-17). This suggests hope and perseverance. A man that is hopeful has a better opportunity for tomorrow; this is shown in the life of the fisherman as he goes out everyday not minding his circumstances but hopeful that tomorrow will be better. Hope gives birth to perseverance because he accepts his condition no matter how overwhelming it is. Brown uses the metaphor â€Å"soon he’s drifting under clouds, wind whispering blandishment is his ears. It could be today: the water heaves and settles like a chest he’s not far out† (25-30). Man’s life s truggles is frustrating, irksome but he is still thankful and appreciative that he has a means of livelihood and can still afford comfort no matter how small. The poet uses the metaphor to convey contentment: â€Å"Soon hes drifting under clouds, wind whispering blandishments / in his ears. It could

Workforce Education Free Essays

Author Note Heartfelt thanks to Dr. Terre Eversden to have given me an opportunity to present a paper on the Adult Educational Philosophies – Benefits and Challenges their involvement in real life scenarios or the environment we live in. The paper captures the benefits, challenges and example to each Adult Education Philosophy i. We will write a custom essay sample on Workforce Education or any similar topic only for you Order Now e. Liberal, Behavioral, Humanistic and Progressive. Abstract An adult education philosophy, or philosophical orientation, is the categorization of an individual’s beliefs, values, and attitudes toward adult education and what the purpose and outcome of adult education should be. In this paper, I shall discuss of Liberal Educational Philosophy, Behaviorist Educational Philosophy, Progressive Educational Philosophy, Humanistic Educational Philosophy and finally Radical Humanistic Philosophy. These are the Adult Educational Philosophies. Benefits and Challenges of each of these philosophies shall be discussed in brief. Keywords: liberal, behaviorist, progressive, humanistic, radical, educational, philosophy Liberal Educational Philosophy The liberal adult education philosophy stresses the development of intellectual powers. Liberals always seek knowledge. They work to transmit knowledge and clearly direct learning. The educator is the â€Å"expert†, and directs the learning process with complete authority. Learning methods used include lecture, study groups, and discussion. Socrates, Plato, and Piaget were practitioners of the liberal philosophy. (Note: Liberal adult education does not refer to liberal political views; it is related to Liberal Arts. ). According to liberal adult education, â€Å"the educated person possesses the four components of a liberal education: rational or intellectual education which involves wisdom, moral values, a spiritual or religious dimension, and an aesthetic sense† (Elias Merriam, 1995, p. 26). Liberal adult education emphasizes liberal learning, organized knowledge, and the development of the intellectual powers of the mind. It also stresses philosophy, religion, and the humanities over science. The teacher is given a prominent place within this philosophy, and must be well-versed in many intellectual interests. Liberal adult education employs heavy promotion of theoretical thinking. This philosophy is suited for adult learners because it requires life experience in order to fully gain from the reflection and contemplation involved in liberal education’s goals. To illustrate the significance of this philosophy, Elias and Merriam (1995) write: As long as the human person does these things [searches for truth, desires to develop their moral character, strives for spiritual and religious visions, and seeks the beautiful in life and nature], the liberal tradition in education will be a potent force.  (p. 42). The negatives of liberal approach are not everyone is critical thinkers and problem solvers and their opinions can be swayed by others. Example: A liberal classroom setting is a more traditional environment. In the classroom you my just have a lecture or even break students or adults into study groups to help each other out. Another option is critical reading and discussion. This approach allows students to free themselves from past experience. They are able to prepare themselves for diversity and change. It teacher teaches them to be critical thinkers and problem solvers. Behaviorist Educational Philosophy A major tenet of behaviorism is the belief that â€Å"all human behavior is the result of a person’s prior conditioning and is determined by external forces in the environment over which a person has little or no control† (Elias and Merriam, 1995, p. 79). Because behaviorism fundamentally aims toward individual and societal survival, emphasis is put on skill acquisition and learning how to learn. Thus, the teacher must create an environment that is optimal for bringing about behavior that ensures survival. The behaviorist adult education philosophy emphasizes the importance of the environment in shaping the learner. The traits of the behaviorist teacher are close to those of the liberal, in that the behaviorist â€Å"manages† the learning process and directs learning. Behaviorist concepts include mastery learning and standards-based education. Some teaching methods used by behaviorist educators include programmed instruction, contract learning, and computer guided instruction. Learners are active and able to demonstrate a measurable, learned behavior. Accountability is an important concept in behaviorism and punctuates that teachers and learners are both accountable for successful learning. Behaviorism is strong in setting clearly defined purposes, learning objectives, and in selecting experiences that work toward those purposes and objectives. Evaluation is valued in assessing the attainment of the behaviors being taught. Vocational training and teacher certifications are both behaviorist practices. Skinner, Thorndike, and Steinberg were believers in the behaviorist philosophical tenet. Example: A good example of Behaviorist is a coach. If a coach tells you what to do then you have to do it, otherwise you won’t get to play. You must practice the task on hand in order to be successful just like in sports. The teacher has to be a manager who directs the learner outcomes and design the environment. Many teachers must be competency-based teacher. Competency-based focuses on outcomes and has a certain curriculum that teachers have to follow to get the outcome that they want. Progressive Educational Philosophy The power of progressivism runs deep in American adult education, as stressed by Elias and Merriam (1995): â€Å"Progressivism has had a greater impact upon the adult 14 education movement in the United States than any other single school of thought† (p. 45). The progressive philosophy of adult education stresses an experiential, problem-solving approach to learning. Like behaviorism, progressivism sees the goal of education being individual and societal. However, the goal of progressive education is improvement rather than survival, which is achieved through liberating the learner. There are five basic principles of adult progressive education. The first is a broadened view or concept of education, meaning that education is not restricted to formal, classroom instruction but is a lifelong process influenced by many sectors of society and daily life. The second principle is a new focus on the learner and the potential of that person to learn more than his or her immediate interests. The third principle is the introduction of new instructional methodologies. Diversifying these teaching methods in turn diversified learner knowledge gained by learning from those methods. The fourth principle is a new teacher-learner relationship that is interactive and reciprocal. The fifth principle is that education is an instrument for preparing learners to change society. Learners of this philosophy need problem solving skills and practical knowledge. They learn by doing, inquiring, being involved in the community, and responding to problems. Teaching methods used in this philosophy include problem solving, the scientific method, and cooperative learning. The educator is an organizer who guides learning instead of directing learning and evaluates the learning process. Progressive proponents include Spencer, Dewey, and Lindeman Example: Progressive setting is showing someone how to frame a wall while constructing a house and then watching them do it themselves. Progressive is showing someone how to do something and then they do it while you guide them through the task. Training and Development in present organizations follow such type of education. Humanistic Educational Philosophy Humanistic education aims at the development of people who are open to change and continued learning, people who strive for self-actualization, and people who can live together as fully-functioning individuals. The humanistic philosophy of adult education follows some basic principles such as the following: human nature is naturally good; freedom and autonomy influence behavior; individuality and potentiality are unlimited and should be nurtured; self-concept leads to self-actualization; perception of the world explains behavior; and individuals have a responsibility to humanity. Foundations of humanistic education lie in the following: the notion of self-concept; that the adult defines himself in terms of the accumulation of a unique set of life experiences; that an adult’s readiness to learn is linked to developmental tasks unique to a stage in life; and that adults desire an immediate application of knowledge. The humanistic adult education philosophy seeks to facilitate personal growth and development. Humanists are highly motivated and self-directed learners; responsibility to learn is assumed by the learner. The humanist educator facilitates learning but does not direct learning. According to Elias and Merriam (1995), â€Å"Humanistic adult educators are concerned with the development of the whole person with a special emphasis upon the emotional and affective dimensions of the personality† (p. 109). The educator and learner are â€Å"partners. † Concepts that define the humanistic philosophy include experiential learning, individuality, self-directedness, and self-actualization. Humanistic teaching methods contain group discussion, team teaching, individualized learning, and the discovery method. Rogers, Maslow, Knowles, and McKenzie are facilitators of the humanistic philosophy. The challenge is as this concentrates on people’s natural desire to learn, the teacher is a facilitator and students relate to past experience with this approach; however, if there isn’t mutual respect between the students and teacher this method will probably fail. Radical Educational Philosophy The radical adult education philosophy promotes extreme social, political, and economic change through education. Radical education does not work within existing social norms or structures, but strives to change those structures. Within this philosophy, the educator and learner are equal partners in the learning process. The educator is the coordinator of the class and makes suggestions but does not direct the learning process. This philosophy embraces concepts such as noncompulsory learning and deschooling. Exposure to the media and people in real life situations are considered effective teaching methods. Holt, Freire, and Illich are proponents of the radical adult education philosophy. Radicalism falls outside the realm on mainstream adult education philosophy, mainly because the purposes of many adult education activities are not parallel with the purposes of radical adult education. Identification of Adult Education Philosophical Orientation How to cite Workforce Education, Papers

Faecal Incontinence and Constipation †Free Samples to Students

Question: Discuss about the Faecal Incontinence and Constipation. Answer: Introduction The assignment deals with the case study of Ron (88, M) experiencing cough, headache, and fever since 8 days. The purpose of the assignment is to discuss the factors to be considered for conducting the health assessment for Ron. Further, it covers risk assessments needed for the patient supporting with rationale. The assignment discusses the implications of hospitalisation on the patient and his family and intends to high light the ways to overcome them. Based on the case study, the nursing care plan is developed using NANDA guidelines. These include nursing diagnosis, goals, and nursing interventions appropriate for Ron. Factors when considering the health assessment data There is a need of past medical history and need to know the physiological conditions. Past medication history is needed as certain medications are risk factors for constipation. For instance, the use of statins and antimuscarinics are known to be associated with clinical constipation. Past medical history is required to know the factors that may cause infection, or probability of other chronic illnesses such as COPD and others. Poor mental health can be the risk factor for older adults. Smoking, alcohols or drug abuse stress, anxiety and depression can lead to chronic conditions. Mental health and the cognitive ability (Confusion, and delirium) are the factors to be considered during the health assessment as they are contributors of may complicated illnesses (Iqbal, Gupta, Venkatarao, 2015). Social history is the other factors to be considered in the health assessment. Social isolation in old age leads to poor mental and physical health. Since Ron is restricted to home with decreased gait and mobility, he may be at risk of decreasing physical and mental health. In addition, Ron does not have his wife with him and hence he may be lacking the emotional support needed at this age. Social isolation leads to loneliness and depression at old age. It is necessary to know the family members support and other important people in the life of Ron. Further economic factors need to be considered to determine the care plan accordingly. Financial barrier may hamper the diagnosis and care process (Jarvis, 2015) Other factor to consider for risk is age. Ron is 88 years old and with aging alteration in mobility is evident. It is due to the decreasing muscle function, strength and loss of muscle mass and decrease gait. The decrease in gait is evident in Ron. Age is the risk factor for various chronic illnesses (Bickley Szilagyi, 2012). In addition there is need to consider the gender issues as there is a difference in the health reacted behaviour between men and women. Some patient may prefer to talk about health issue to same sex person. Knowing the patients culture and ethnicity is important as health belies vireos in different culture and may hamper the health assessment process. Language may act as barrier to health assessment, therefore it is required to know the language preferred by Ron and if he needs medical interpreter (Jarvis, 2015) Risk assessments and Rationale Fall risk assessment- Since Ron is needs assistance with activities of daily living as he has an unsteady gait and walks with the 4-wheelie walker; there is an increased risk of fall. Fall leads to complicated outcomes such as serious injury such as fracture, decline in functional status, admission in hospitals, and increased use of medical service, and death from injury. Most elderly people develop a fear of falling after a fall. Thus, it is necessary to assess the risk of fall or near falls in the case of Ron (Aranda-Gallardo, et al., 2013) Risk assessment for pressure ulcer- Ron is at high risk of pressure ulcer. Patients who are bound to bed or wheelchair are at high risk of developing pressure ulcer. These are more likely to occur at hips, buttocks, and sacrum. The risk of pressure ulcer needs to be assessed as it is difficult to treat. Pressure ulcers significantly hamper the patients quality of life and thus early identifying the conditions that may lead to this condition will help prevent(Chou, et al., 2013). Mental state assessment includes risk assessment for geriatric depression and cognitive impairment. The rationale for selecting this assessment is high prevalence of depression among older adults. Depression decreases the quality of life as it commonly accompanies complicating medical illnesses. Ron is 88 years old and lives with his daughter. He is dependent on her physically and may be at risk of depression. His depression can be due to social isolation for being mostly restricted to house (Conradsson, et al., 2013). Pneumonia risk assessment- The symptom commonly presented in pneumonia are fever, headache, cough, tachypnoea, increased confusion, loss of appetite, breathlessness and wheezing. These symptoms are also evident in Ron and hence it s necessary to identify if he is at risk of pneumonia. The vital signs of the patient include pulse 105, BP 125/70, respiratory rate 28, and temperature 37.8. Ron has not open bowels since four days and symptoms similar to this are found in pneumonia (Iinuma, et al., 2015). Implications of hospitalisations Illness hampers the quality of life and decreases the self-esteem of any patient. In this situation, the knowledge of body image and self identity can affect care. Ron may feel stressed about frailty and decreasing physical strength. Greater attention to body image can hamper the delivery of care. Many elderly patients after the illness and hospital admission may feel themselves as less attractive. Hospitalisation and illness are accompanied with dietary changes and social isolation and loneliness. The psychological implications of the illness and bed rest are worse. In addition to functional decline, the patients may feel anxious and depressed caused by feeling of dependency. Ron may experience a sudden change in the mental function. As Ron is dependent on his daughter for activities of daily living and emotional support, he may feel the loss of autonomy. He may not be able to participate in clinical decision-making and may have fear of compromising his preferences and values. The p atient may also feel a loss of respect and dignity. Hospitalisation of the household member leads to psychological distress among other members in the family due to uncertainty of the health outcomes (Bello, et al., 2014). The patient may feel homesickness and boredom, as he is mainly restricted to house due to poor mobility. The illness may affect the education of the other in the house such as grandchildren. It may influence the household responsibilities of Rons daughter and her husband. Admission to hospital involves financial burden. Depending on the length of the hospital stay, the financial difficulties may increase. If the socioeconomic status of the family is low then the illness is an added burden on the family. Ron may also feel like burden on the family (Berman, et al., 2014). Nurse can deliver patient centred care where the patients values, beliefs and preferences will be considered. Nurse can reduce the psychological implications in Ron by giving motivational session and involving him in clinical decision-making. It will reduce the anxiety, depression and poor self-image. By following the ethical principles of beneficence, non-maleficence and social justice, it is possible to overcome the psychological implications on Ron and his family (Berman, et al., 2014). Nursing process Nursing Diagnosis Goal Intervention Rationale Evaluation Risk of ineffective airway clearance and infection related to respiratory tract as evident from persistent fever, and cough since 8 days in the patient and high respiratory rate (North American Nursing Diagnosis Association., 2015) To reduce the infection like symptoms such as fever and headache and promote airway clearance in-patient which will be evidenced by decreased cough, tachypnoea and respiratory rate. Conduct lung assessment for breath sound and coarse crackles. Note cough for efficacy and coordinate with the respiratory therapist (Ghosh, OKelly, Roberts, Barker, Swift, 2016). The presence of coarse crackles during the late inspiration is indicative of fluid in airway. Airway obstruction can be confirmed by wheezing (Gatford Phillips, 2016). The patient demonstrates effective coughing, decrease in fever. The patient will demonstrate normal vital signs. No sign of tachypnea after the intervention Time- 48-72 hours Give medication as prescribed by the physician for fever and cough. These may include antibiotics, bronchodilators, mucolytic agents and monitor for side effects and effectiveness (Ghosh, OKelly, Roberts, Barker, Swift, 2016) A variety of medications are available to that treats the specific problem. Most of them may promote airway clearance. It may decrease the airway resistance (Bullock Manias, 2013). Educate the patient on coughing, deep breathing and splinting techniques and proper use of the medication and inhalers. The breathing technique that will be taught to the patient is to take deep breath, and hold for two seconds followed by coughing two to three times in succession(Ghosh, OKelly, Roberts, Barker, Swift, 2016). It is important for the patient to know the proper technique and underlying principle for keeping airway clean. An ineffective coughing leads to compromised airway clearance Patient education is necessary as understanding the prescription will promote the safe and effective administration of medication (Tiziani, 2017). Impaired elimination and exchange due to risk for constipation as evident from the stool retention for 4 days in Ron (North American Nursing Diagnosis Association., 2015) To improve the bowel movement of the patient and relief from discomfort due to unopened bowels. Encourage the patient to increase the fluid intake unless cardiac limitations (Ghosh, O'Kelly, Roberts, Barker, Swift, 2016) Adequate fluid amount is required to keep the faecal mass soft (Coggrave, Norton, Cody, 2014) The patient has improved bowel frequency that is normal at this age The patient demonstrates relive from discomfort. The patient learns the measure that treats constipation The patient maintain normal diet. Time- 48 hours Suggest balanced diet to the patient that consists of adequate fresh fruits, fibres, vegetables and grains (Ghosh, O'Kelly, Roberts, Barker, Swift, 2016) One should not have around 20 grams of fibres per day as it adds bulk to the stool and a makes the defecation process easier (Coggrave, Norton, Cody, 2014) The patient can be administered with laxative (Ghosh, O'Kelly, Roberts, Barker, Swift, 2016) Laxative irritate the bowel mucosa and causes rapid propulsion of the small intestine contents (Moini, 2015) Impaired safety due to risk of fall and injury as evident from decreased gait and mobility (North American Nursing Diagnosis Association., 2015) Improve patient safety by preventing fall, so the patient will be free of fall during his hospitalisation 1.During every shift the patient should asses the fall score of Ron and the nurse must screen Ron for stability and mobility skills(sit to stand, supine to sit, walking and turning around) (Zwar, et al., 2016) Fall scores helps to determine the risk of falling in the patient. Depending on the score preventive measures can be taught to the client. Screening will help to determine methods to ensure safety (Cangany, Back, Hamilton-Kelly, Altman, Lacey, 2015) The patient demonstrates safety behaviour in two weeks of time The patient has the knowledge of fall and fall prevention techniques Time -24-72 hours2. Nurse should keep the patients bed in the lowest position all the time and modify the environment such as removing tables and chairs in the path(Zwar, et al., 2016). n case the patient wakes up at night to drink water or toilet, lower bed positioning will reduce his risk of fall. It is necessary to remove obstacles in the patients path such as chairs and tables or any other object to avoid accident and fall or injury. It is evident from literature that majority of falls are related to toileting. Therefore it is necessary that path to washroom is clear (Cangany, Back, Hamilton-Kelly, Altman, Lacey, 2015) 3. Ron should be given yellow fall risk bracelet and yellow socks so that other nurses and staff will be aware of his delicate situation (Zwar, et al., 2016) Yellow bracelet and socks act as alert for other nursing staff. It will increase their vigilance and they will be greatly obliged to watch for falls (Cangany, Back, Hamilton-Kelly, Altman, Lacey, 2015) Conclusion The paper comprehensively discusses the factors that are to be considered for the health assessment of Ron. The risk assessment appropriate for the case study are highlighted and the implications of hospitalisation on the patient is discussed. Illness hampers the quality of life and decreases the self-esteem of any patient. It significantly hampers the mental wellbeing of the family members. The nursing process presented in this paper comprises of diagnosis and goals that are based on the NANDA principles. Risk of ineffective airway clearance and infection, risk of fall and injury, and Impaired elimination and exchange are the three priority nursing diagnosis. The interventions are designed corresponding to diagnosis and goals. NANDA guidelines are useful and effective in designing appropriate care for the patient. Bibliography Aranda-Gallardo, M., Morales-Asencio, J. M., Canca-Sanchez, J. C., Barrero-Sojo, S., Perez-Jimenez, C., Morales-Fernandez, A., Mora-Banderas, A. M. (2013). Instruments for assessing the risk of falls in acute hospitalized patients: a systematic review and meta-analysis.. BMC health services research,, 122. Bello, N. A., Claggett, B., Desai, A. S., McMurray, J. J., Granger, C. B., Yusuf, S., Solomon, S. D. (2014). Influence of prior heart failure hospitalization on cardiovascular events in patients with reduced and preserved ejection fraction. Circulation: Heart Failure, CIRCHEARTFAILURE, 113. Berman, A., Snyder, S. J., Kozier, B., Erb, G. L., Levett-Jones, T., Dwyer, T., Parker, B. (2014). Kozier Erb's Fundamentals of Nursing Australian Edition. Pearson Higher Education AU. Bickley, L., Szilagyi, P. G. (2012). Bates' guide to physical examination and history-taking. Lippincott Williams Wilkins. Bullock, S., Manias, E. (2013). Fundamentals of pharmacology. . Pearson Higher Education AU. Cangany, M., Back, D., Hamilton-Kelly, T., Altman, M., Lacey, S. (2015). Bedside nurses leading the way for falls prevention: an evidence-based approach. Critical care nurse, 82-84. Chou, R., Dana, T., Bougatsos, C., Blazina, I., Starmer, A. J., Reitel, K., Buckley, D. (2013). Pressure ulcer risk assessment and prevention.. Ann Intern Med,, 28-38. Coggrave, M., Norton, C., Cody, J. D. (2014). Management of faecal incontinence and constipation in adults with central neurological diseases.. The Cochrane Library. Conradsson, M., Rosendahl, E., Littbrand, H., Gustafson, Y., Olofsson, B., Lvheim, H. (2013). Usefulness of the Geriatric Depression Scale 15-item version among very old people with and without cognitive impairment. Aging mental health,, 638-645. Gatford, J. D., Phillips, N. (2016). Nursing Calculations E-Book. . Elsevier Health Sciences. Ghosh, S., O'Kelly, N., Roberts, E. J., Barker, C., Swift, J. (2016). Combined interventions for COPD admissions within an urban setting. . British Journal of Healthcare Management,, 123-131. Ghosh, S., OKelly, N., Roberts, E. J., Barker, C., Swift, J. (2016). The clinical and economic impact of the combined interventions of telehealth, specialist respiratory nursing care and health coaching interventions for COPD admissions within an urban setting. Iinuma, T., Arai, Y., Abe, Y., Takayama, M., Fukumoto, M., Fukui, Y., Komiyama, K. (2015). Denture wearing during sleep doubles the risk of pneumonia in the very elderly.. Journal of dental research,, 28S-36S. Iqbal, S., Gupta, S., Venkatarao, E. (2015). Stress, anxiety depression among medical undergraduate students their socio-demographic correlates. The Indian journal of medical research,, 354. Jarvis, C. (2015). Physical Examination and Health Assessment-. Elsevier Health Sciences. Moini, J. (2015). Fundamental Pharmacology for Pharmacy Technicians. . Cengage Learning. North American Nursing Diagnosis Association. (2015). Nursing diagnoses of NANDA: definitions and classification 2015-2017. Porto Alegre: Artmed. Tiziani, A. P. (2017). Havard's Nursing Guide to Drugs-Mobile Optimised Site. . Elsevier Health Sciences. Zwar, N. A., Bunker, J. M., Reddel, H. K., Dennis, S. M., Middleton, S., van Schayck, O. C., Xuan, W. (2016). Early intervention for chronic obstructive pulmonary disease by practice nurse and GP teams: a cluster randomized trial. . Family practice,, 663-670.

The key success factors for Nike Essay Essay Example

The key success factors for Nike? Essay Essay Nike. originally known as Blue Ribbon Spots is involved in the design. development and world-wide selling of footwear. dress. equipment and accoutrement merchandises which started its journey in early 1962. In about 200 states with around 18. 000 retail histories Nike is now the largest marketer of athletic footwear in the universe. The company focused on presenting high quality running places designed particularly for jocks by jocks. Behind its success. among many factors two cardinal factors can be easy seen which are Advertising and Marketing. Nike placed a important weight on selling and publicizing the company and its merchandises. Nike strongly bonded the contracts with extremely successful and influential jocks. managers. squads like Michael Jordan. Serena Williams. and Tiger Woods to popularise its places and other athleticss accoutrements. In its advertisement runs. Professional jocks were used which was proved both effectual and efficient. Nike besides actively followed and applied some selling programs and plans to prolong its laterality in the industry and remain competitory. Like Nike Responded to tendencies and alterations in consumer penchant by seting the mix of bing merchandise offerings. developing new merchandises. manners and classs. and influencing athleticss and fittingness penchants through its aggressive selling. Nike marketed and advertised its merchandises chiefly through Television. magazines. and runs which besides were effectual and efficient. We will write a custom essay sample on The key success factors for Nike? Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The key success factors for Nike? Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The key success factors for Nike? Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Where is Nike vulnerable? What should they watch out for? There is a fact ; Nike was asserted in utilizing famous person indorsements in their advertizers and runs. But they need to maintain in head that they should non allow the famous persons become their trade name image. If it was so. the company would run the hazard of decreasing the trade name every bit shortly as famous person becomes faded. But in the early age. they did non believe about the job that might lift by registration of single jocks ; because at a clip. people dies andnew people come in. So in such a instance ; if a famous person is Nike’s trade name image it will be lost every bit shortly as the famous person is no more. or in this instance the trade name has fallen. Nike can watch out the undermentioned things to watch out for their trade name: 1. Choosing a interpreter whose features are similar every bit good as congruent with their trade name image. 2. Nike trades with lone one merchandise line ; which is footwear. In this circumstance. Nike should watch out for merchandise variegation in order to increase their portion in the U. S market every bit good as the planetary market What recommendations would you do to their senior selling executives traveling frontward? Anyone’s short list of the world’s taking trade names would certainly include Nike. the planetary icon for the athletic places. The Nike trade name has become so strong. Brand direction is one of Nike’s many strengths. Consumers are willing to pay more for trade names that they judge to be superior in quality. manner and dependability and Nike has acquired the stigmatization image with its engineering based production methods and alone selling scheme. It is thought that utilizing professional jocks in advertisement run is both effectual and efficient. But today. athletic places market is really much competitory. Numbers of rivals are increasing twenty-four hours by twenty-four hours. They are besides seeking to take the portion of the net income by making trade name image in the consumers mind. As Nike has already created the trade name image to the consumers mind. selling directors ever need to be watchful to do certain to stable the trade name image. Nike reduced its production cost by importing places from abroad. But marketing executives should maintain in head that quality affairs. If cut downing cost reduces quality. sellers should non travel after it. Because quality cavities trade name image and that’s why quality should ever be increased to vie with the rivals. Nike is fabricating athletic places. If it tries to convert consumers to alter the usage form of these places. like they may utilize those places casually or at place. sells may increase. They should diversify the form of places. Nike can besides come in into other market relates to the footwear market to diversify its market portion. They are aiming merely the immature people clients. But a big metameric group of old and child group is non targeted. Nike can do footwear for the old and kid besides. For capturing local markets. Nike needs to plan and fabricate footwear for the local athleticss. Though Nike is fabricating athletic places for approximately more or less 30 athleticss. but there are many other local athleticss in different states. If Nike does this. it can besides get the better of local trade names and can besides increase its abroad grosss more. What should they be certain to make with its selling? 1. Nike should be certain supplying the nucleus values of the trade name what is the base construct of the trade name. Organization should utilize it as their singularity of their merchandise quality. characteristic and. after the full trade name image. 2. They should be cared of the selling run of the interpreter as if there are no anything unrealistic attitude high spots for which the people’s perceptual experience can be converted negatively. Spokes individual map should be influence able to all types of people. 3. For presenting their merchandise in the foreign market. they have to see the local market. their civilization and faith for the selling advertisement. run. Some state has traditional norms of civilization A ; strong believes in faith. 4. In footings of making a highly-flavored psychological value in the consumer head. they should guarantee come offing in assisting the many current catastrophes. Particularly. the recent issue â€Å"Anti-Global worming† plan obviously can do a better idea about the corporation. 5. In the Asia. Nike is non still that much popular as it is in the America A ; Europe so for ruling the Asiatic states and do its root in the deep of the market it has to be certain the maestro selling program. Although Nike is the market dominator in the athletic footwear market. it should be certain it’s strategic selling program for spread outing its field towards more headlong and conspicuously.

ESL Lesson Plan - Present Perfect Simple and Continuous

ESL Lesson Plan - Present Perfect Simple and Continuous Students often confuse the present perfect and present perfect continuous. This lesson employs an imaginary biography to get students asking questions and speaking about completed accomplishments (present perfect) and duration of activity (present perfect continuous). The main difference between the present perfect and present perfect continuous that students need to acquire is the difference between the amount of time the current activity has been in progress, and the amount of activity that has been done. In the first case, we use the present perfect continuous to express how long the current activity has been going on. In the second case, use the present perfect to express how many or how much has been accomplished. These guides on how to teach the present perfect continuous and how to teach the present perfect can help with further exercises and teaching suggestions. Aim Correct use of present perfect and present perfect continuous, contrasted with simple past Activity Use of an imaginary chart of life events to elicit questions and answers using both the present perfect and present perfect continuous, as well as the simple past Level Intermediate Outline Review the present perfect and present perfect continuous with the class. Focus on the difference between present perfect to express an amount finished up to the present moment (Ive read three books by Hemingway), and the present perfect continuous to express the duration of the current activity (Shes been reading for three hours).Ask students to take a look at the sentences in exercise 1 and decide if they are correct or incorrect.Make a point of discussing the use of BOTH the present perfect and present perfect continuous with common verbs such as live, work, play, drive, etc.Ask students to read the life chart of John Anderson.Have students pair up and use the question cues. Ask students to use the present perfect continuous when asking about the duration of an activity.To check if students are doing the activity correctly, ask the students to write out the questions once they have finished. John Anderson: VIP 0Born 1954 6Started school 12Started magazine delivery service 13Started playing tennis 15Hired four other boys for magazine delivery service 17Sold magazine delivery service for $20,000 17Went to Harvard Business School 18Won New York State tennis championship 19Started Supersoft software company with roommate 20Sold Supersoft for $400,000 21Graduated with honors from Harvard 22Received Masters of International Business from Yale 23Started work for Brown and Bran Inc. in New York City 25Married first wife, Josine 26First son born, Josh 26Promoted to Vice President of International Sales 27Won New York Business Clubs International Businessman Award 28Left Brown and Bran Inc. 28Started New Media Associates Inc. in New York City 29Divorced Josie 30Won New Business Innovation award 31Met and married second wife, Angela 32Second son, Philip, born 33Won over-thiry tennis tournament of New York City

A Review of How to Improve E-Commerce Term Paper

A Review of How to Improve E-Commerce - Term Paper Example It has become remarkably easy for people to hack and conduct crimes with the use of technology. Cybercrimes are exceedingly rampant in modern times since everyone is computer savvy and everything is done through the internet. Site security is responsible for making it possible for people, or organizations to conduct business. This paper will review the manner in which it can be made possible. This is through security measures that are put in place to ensure customer data confidentiality. E-commerce is the exchange of goods, services, and products over the internet. This exchange can only be made possible if the internet site that makes this exchange possible is safe (Margherita, 2005). A secure system is ready to make these transactions possible and accomplish them without any side effects. Security is all about the confidentiality, the availability, and integrity of the system (Ghosh, 2001). If these threes aspects are not met, then it is clear that the site security intended to off er security is not dependable. For the audit, helping people understand that people, or organizations value their confidentiality is the most crucial factor. Confidentiality means that whatever happens between the service provider and the clients get whatever they want without having the network oversee what happens between their deals. They cannot, therefore, interfere with the conducting of business. It would be considered a breach of privacy, which is considered a breach in confidentiality (Ghosh, 2001). The other most notable thing is integrity. It is imperative for the sites providing these services to be honest. They are supposed to give the services to clients as they were provided by the service provider. If the services being delivered were to arrive any different from how they were intended, the site’s security would be deemed as incompetent. This means that everyone will be scared of doing business in the way they usually do business. Integrity is the factor that c reates trust among the people or organizations doing online business (Ghosh, 2001). The availability of site security is also something worth noting. It is the availability of security that enables the transactions to be possible. Without them, these transactions would be impossible as crimes would be on the rise. This is since the security systems can be penetrated by anyone with exceptional computer skills and intellect. The site security can impact the conducting of business online with such availability. It can be positive and/or negative. These three aspects are appropriate in the way, and manner that site security can impact the growth and development of e-commerce (Ghosh, 2001). To ensure that the confidential nature of the business is maintained, site security could make some changes to the security systems available. Some of these changes and modifications are aimed at making the clientele feel much safer while conducting some of their businesses. Security features are upgr aded for the complete protection of the customers. These features include; authentication, authorization, and encryption (Smith, 2004). They all lead to the protection of the customers hoping to use the internet to conduct business. Authentication ensures that customers are who they say they are. This is particularly crucial in the site’s security measures to curb the infiltration of customer data. Once this is done, it is extremely easy for customers to access their businesses through the